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Est. Holdings Company · New York

Iron Amethyst
Holdings LLC

A private holding company cultivating purpose-driven ventures at the intersection of human connection, business transformation, and conscious entrepreneurship.

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Building ventures that matter

Iron Amethyst Holdings LLC is a holding entity for a portfolio of education, coaching, and automation businesses led by entrepreneur and speaker Joe Che, with over 30 years of business-building experience across technology, real estate, education, and experiential hospitality.

The company's ventures serve entrepreneurs and high-achievers globally, helping them design lives and businesses aligned with their deepest purpose.

24
Companies Built
52
Countries Explored
30
Years Experience
90,000
People Trained

Our Operating Ventures

Iron Amethyst Holdings currently operates the following active projects and programs.

01

Relationships · Coaching · Courses

The Connection Map

A framework for evaluating and transforming relationships through four measurable "Cords." The Connection Map offers a relationship quiz, personalized insights, and a suite of courses designed to guide individuals toward deeper emotional clarity, tailored guidance, and balance in their most important connections. Whether you're navigating a Diamond, Comet, Co-Pilot, or the coveted Golden Relationship. The Connection Map gives you a clear roadmap forward.

Visit theconnectionmap.com →
02

Business Automation · Mastermind

MastermindsHQ

A weekly mastermind where purpose-driven founders master the systems and strategies to automate, organize, attract more clients, and earn more with less stress and greater ease. Members receive live weekly sessions, a structured WhatsApp community, a growing resource vault of AI automation workshops, and access to a searchable database network for collaboration and referrals. Built for founders already in motion, ready to do less and achieve more.

Visit mastermindshq.business →
03

1-on-1 · High-Touch · Transformation

Mentorships & Business Consulting

A personalized, high-touch mentorship program designed to align life, business, and relationships, so clients can create success that feels good. Drawing on 30+ years of business experience, Joe Che supports visionary founders and entrepreneurs ready to stop playing small, fully own their leadership, and build the career and life that reflects their deepest purpose. Practical systems and soulful strategy, combined.

Explore mentorship →

Ready to work with us?

Explore our ventures or reach out directly to discuss collaboration opportunities.

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Our Ventures

Iron Amethyst Holdings LLC operates a focused portfolio of businesses across education, coaching, business automation, and community building. Below is a detailed overview of each active venture.

The Connection Map

Founded on over 27 years of studying human connection across 52 countries, The Connection Map is a relationship framework and coaching platform built around four measurable dimensions of relational health, known as the four Cords.

At the heart of the platform is a 4-minute quiz that delivers personalized scores across four quadrants: Emotional Clarity, Tailored Guidance, Personalized Insights, and Balance Score. Based on these results, users discover whether they're in a Diamond, Comet, Co-Pilot, or Golden Relationship, and receive a clear roadmap to deepen their connection.

Beyond the quiz, The Connection Map offers a rich catalog of online courses including Uncover Soul Purpose, Soul Purpose Business Mentorship, Unblock & Unlock, Designing Your Dream Career, and Six Steps to Soul Purpose Success.

Visit theconnectionmap.com →

MastermindsHQ: Business Automation Mastermind

MastermindsHQ is Joe Che's Business Automation Mastermind, a weekly group program designed for purpose-driven founders who want to systematize, automate, and scale their businesses with less overwhelm.

The mastermind runs in cohorts and includes weekly 90-minute live sessions alternating between strategy/hot seats and hands-on AI automation training. Members also receive access to:

This mastermind is designed for founders already running a business who are ready to stop guessing and start building systems that actually work.

Visit mastermindshq.business →

Mentorships & Business Consulting

Joe Che's 1-on-1 mentorship program offers a personalized, high-touch experience for intuitive, high-achieving entrepreneurs, particularly visionary women ready to build a business and life that reflects their deepest purpose.

Drawing on decades of business experience (including building and selling New York City's largest business process and software training company, and training over 50,000 people including Fortune 500 and government clients), Joe provides both the strategic clarity and practical systems clients need to move forward with confidence.

The mentorship program typically runs 3–6 months and covers business strategy, automation and systems, relationship dynamics, offer development, and mindset alignment. It is built for those who want to lead with both intuition and structure.

Explore mentorship options →

Privacy Policy

Last updated: January 1, 2025

Iron Amethyst Holdings LLC ("Company," "we," "us," or "our") operates the website www.iron-amethyst.com and associated properties. This Privacy Policy describes how we collect, use, and share information when you interact with our websites, programs, and services.

By using our services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our services.

Information We Collect

We may collect the following types of personal information:

How We Use Your Information

We use the information we collect to:

Sharing of Information

We do not sell your personal information. We may share your information in the following circumstances:

Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal information; to restrict or object to certain processing; and to data portability. To exercise these rights, contact us at newyork1@gmail.com.

Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

Third-Party Links

Our websites may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

Children's Privacy

Our services are not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

International Users

Our services are operated in the United States. If you access our services from another jurisdiction, your information may be transferred and processed in the United States, which may have different data protection laws than your country.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the updated policy on this page with a revised effective date.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Iron Amethyst Holdings LLC
Email: newyork1@gmail.com
Phone: +1 (646) 209-2333

Terms & Conditions

Last updated: January 1, 2025

These Terms and Conditions ("Terms") govern your use of the website www.iron-amethyst.com and any services, programs, or content offered by Iron Amethyst Holdings LLC ("Company," "we," "us," "our"). By accessing or using our services, you agree to be bound by these Terms.

Acceptance of Terms

By accessing our website or purchasing any program or service, you confirm that you are at least 18 years of age, have read and understood these Terms, and agree to be legally bound by them. If you do not agree, please do not use our services.

Services

Iron Amethyst Holdings LLC provides access to educational content, coaching programs, mastermind groups, consulting services, and related digital products through its portfolio of ventures including The Connection Map (www.theconnectionmap.com) and MastermindsHQ (www.mastermindshq.business).

We reserve the right to modify, suspend, or discontinue any service at any time without notice. We are not liable to you or any third party for any modification, suspension, or discontinuation of services.

Intellectual Property

All content on our websites and within our programs, including text, graphics, logos, course materials, frameworks, and the Connection Map methodology, is the intellectual property of Iron Amethyst Holdings LLC or its licensors and is protected by applicable copyright, trademark, and intellectual property laws.

You may not reproduce, distribute, modify, or create derivative works of our content without express written permission. Purchasing a program grants you a personal, non-transferable license to access and use program materials for your own personal development only.

User Conduct

You agree not to:

Payment and Refunds

Payment terms, pricing, and refund policies are specified at the point of purchase for each program or service. Unless otherwise stated, all sales are final. If you have questions about a specific program's refund policy, contact us prior to purchase at newyork1@gmail.com.

Disclaimer of Warranties

Our services are provided on an "as is" and "as available" basis without warranties of any kind, express or implied. We do not warrant that our services will be error-free, uninterrupted, or free of viruses. We make no guarantees regarding specific results from participation in any coaching program, mastermind, or course.

Results shared in testimonials represent individual experiences and are not guarantees of similar outcomes.

Limitation of Liability

To the fullest extent permitted by applicable law, Iron Amethyst Holdings LLC shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of our services, including but not limited to loss of profits, data, or goodwill.

Our total liability for any claims arising from your use of our services shall not exceed the total amount paid by you for the specific service giving rise to the claim in the 12 months preceding the claim.

Indemnification

You agree to indemnify, defend, and hold harmless Iron Amethyst Holdings LLC, its affiliates, officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising out of your use of our services or violation of these Terms.

Third-Party Links

Our websites may link to third-party websites or services. We are not responsible for the content, privacy practices, or reliability of third-party sites and do not endorse them.

Governing Law

These Terms are governed by and construed in accordance with the laws of the State of New York, United States, without regard to its conflict of law provisions. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of New York.

Changes to These Terms

We reserve the right to modify these Terms at any time. Updated Terms will be posted on this page with a revised effective date. Your continued use of our services following any changes constitutes your acceptance of the revised Terms.

Contact

Questions about these Terms should be directed to:

Iron Amethyst Holdings LLC
Email: newyork1@gmail.com
Phone: +1 (646) 209-2333